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In the New York Times recent section on giving, you will find the transcript of a conversation with Dr. Jen Shang – the world’s first Ph.D. in philanthropy and only philanthropic psychologist. The conversation focuses on understanding donor behavior and reiterates the most basic truth about fundraising: once you have a donor’s attention, you must…
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Do you believe that prospect research and wealth screening is out of reach for your organization? Well, think again. Armed with curiosity and a handful of tools, you can put together a donor or prospect profile that will play an important role as you develop strategies for cultivation and stewardship. Before we get to the…
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