Posted on September 12, 2012 • Posted in Board & Governance, Communications & PR

Eight months later, the Susan G. Komen for the Cure Foundation continues to find itself in the news due to a controversial decision to cut funding for Planned Parenthood’s breast cancer programs.

The swift, unforgiving backlash against Komen propelled it into the sphere of brands whose names became verbs, like Xerox and Google – though not in a positive way.  Find out how to avoid getting “Komened” and what to do if you already have.

The day Komen released the news, Planned Parenthood posted it to their Facebook page and tweeted the story.  Across both social media platforms, the story was shared more than 2,500 times within minutes.  What made this such a hot issue and what can be learned from it?

There has been a mass exodus of Komen leadership – from executives at local affiliates to the Board president.  Komen’s founder, Nancy Brinker, announced last month that she will resign as CEO but continue to serve as a lifetime member of the Board and assume the role of Chair of the Executive Committee.  Many have been calling for her to step away from the organization completely, but what can be done when a founder has a become a distraction?

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